For the end-or-school-year season of 2022, Regalo Al Profe launched a new concept: MrBroc’s collections of themed illustrations that can be personalized with the names of the students for the gift.

My role was to conceptualize and illustrate all 6 of these new themed collections: crabs, winter faces, animals, pumpkins, explorers, and fingerprints. Each theme comprehends a total of 50 illustrations. ¡Swipe to see them all!

For both MrBroc and Regalo Al Profe, tutorial videos are a key element in communication for our audience. Therefore, I focused on creating descriptive videos about the store’s toos, drawing tutorials, special offers, fun ideas, and more.

Fundraising by MrBroc is a platform for educational centres and parent collectives, where they are able to raise funds by selling products personalized with the children’s drawings. I spearheaded this project from its conception.

I was specifically in charge of:

Because it can be somewhat difficult for parents to organize a group gift for the teacher with the children’s drawings, we created the Gift Card for regaloalprofe.com.

With the gift card, the parent incharge can purchase this voucher for one of the products available in the store, so then the teacher can make the drawings with the students. This way, we make the entire process easier for the client (the parents), we guarantee an early sale, and we can create an additional experience for the teacher and their students.

I came up with the concept, the strategy‘s alignment, determining the purchase and personalization roadmap, as well as creating the visual image/style and other graphic material related to the Gift Card.

After doing a UX analysis of the regaloalprofe.com website, we needed to makeover the entire platform with the goal to offer the client a more user-friendly experience, specially when it came to explaining the purchase and personalization process in the store.

From there, I was in charge of restructuring the home page, the entire navigation map, and the informative pages, to achieve a greater streamlining of the reasoning behind the purchase process and options. I also renovated and simplified all the infographics. You can slide the middle bar to see the before (left) and after (right) of the website.

I designed and lay out an anual 2023 calendar in A4 format. This coud be downloaded and printed by MrBroc’s newsletter subscribers.

You can see the calendar here.

MRBROC GIFS/STICKERS FOR GIPHY AND INSTAGRAM STORIES

ART EXPERIENCE BOX: CHRISTMAS EDITION

LETTER FOR SANTA AND THE WISE MEN

SOCIAL MEDIA CONTENT

MrBroc & Regalo Al Profe

Photo edition, retouching and montage for content, social media, etc. Creation of and working with mockups. Banners and other graphics design in different formats. Slide the middle bar in the images to see the before (left) and after (right).